THE SCRIPT - BREAKEVEN
This music video has a subtextual meaning, as there are some obvious elements as well as some that are not shown. For example the majority of the music video is shot in black and white which portrays his sadness about losing his love. I think that the reading overall is dominant because the theme of the video is based around his loneliness due to them breaking up which is shown by clips of them individually rather than being together. However, there some some negotiated elements throughout the video as flashbacks are shown of them being together which is shown through his thoughts and memories. This music video is an illustration video as he is lipsyncing to draw the attention onto him.
SWEDISH HOUSE MAFIA - SAVE THE WORLD
This music video in my opinion has a subtextual meaning. This is because some parts are clearer than others. For example, the video is about people being saved from trouble which is clear, but it is not made clear why they are saved by dogs. I think this video has a negotiated reading. I belive the video is trying to convey that dogs are 'a man's best friend'; some may agree with this statement others may not.
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